Overview of the first two articles. Even though SaaS free of charge is useful as a promotional tool in order to develop the solutions, the use of free trials and freemium is not well spread out in the world of SaaS, because it entails risks of image devaluation, or even cannibalization.
Lire la suite
Overview of the first article: Free trials as an incentive for the user to purchase the full version have always been a part of SaaS. Nevertheless, it appears as though they are taking a step backwards. Indeed, only 27% of the surveyed solutions offer free trials, or a freemium.
Lire la suiteWe conducted a survey amongst over 150 SaaS solutions (see http:/www.saas-guru.net), and collected testimonials from leaders in the software industry in order to better understand the means and ends of free SaaS. Freemium? Trials without commitment? What are the expectations of such an offer? To what end, what goal? What are its results and consequences? Here is the first in a series of three articles on the matter. The following articles will all be published during the month of June.
Lire la suite
Derniers commentaires