Marketing management solution

Benefits

The innovative marketing solutions for Unica transform your passion for marketing success for the company. Our unique approach integrates interactive marketing analysis and customer analysis web, a centralized decision-making, execution and cross-channel integrated marketing operations. More than 1,000 companies worldwide rely on Unica.

Distribution area

France

UNICA

• Activities: Editor/Integrator
• Employees: 2000 employees and more
• Web site: http://www.unica.com/france
• Number of SaaS clients: 51 to 100 SaaS clients
• Number of users: 2 000 to 5 000 users

As  part of IBMÂ’s Enterprise Marketing Management Group, Unica products are  recognized  as leading marketing software solutions. The company's advanced set of enterprise marketing management and cloud-based marketing solutions empower organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. IBMÂ’s Unica solutions integrate and streamline all aspects of online and offline marketing. The unique interactive marketing approach Unica solutions provide incorporates customer and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 2,500 organizations worldwide depend on IBMÂ’s Enterprise Marketing Management Group for their marketing management solutions.

Clients and Referrals

Arval (BNP Paribas), Bayer, Cisco, Disney, Marks & Spencer.....

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